General M.B.A. Curriculum | Online Graduate Programs | SIU College of Business and Analytics

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College of Business and Analytics

MBA student

General M.B.A. Curriculum

The Online M.B.A. involves a commitment to a twenty-three month, 42-credit graduate management curriculum delivered entirely via the Internet. Using the most up-to-date digital technology, you participate in class activities, access course material, and receive an engaging program every bit as rigorous as our on-campus coursework. Students have the option of completing a General M.B.A. degree (with no concentration) OR they can choose to complete a concentration in Analytics for Managers.

BA 505 - Brand Management

This course will focus on important issues facing brand managers who are managing existing brands. The focus will be at the level of the brand and the discussions will pertain to issues involved in the development and implementation of brand strategies. The course will provide students with a conceptual framework to examine brand equity and use it as the basis for managing categories of brands, brand extensions, and dealing with the threats of generic brands. There will be an emphasis on bringing together the different elements of a brand strategy. Credits: 3

BA 506 - Fundamentals of Business & Communication for M.B.A. Professionals

This course will prepare M.B.A. Professionals for the demands of the student’s M.B.A. program. This course is divided into four parts to teach students the fundamental knowledge needed to succeed in the program, as well as prepare them with the communication skills that are necessary in graduate and professional level environments. (1) Introduces students to the program and helps them re-familiarize with academic communication styles. (2) Introduces students to data analytics, and satisfies the Business Analytics I foundation requirement. (3) Covers the fundamental accounting and finance topics necessary to succeed in the program, and satisfies the Accounting/Finance/Economics foundation requirement. (4) Introduces students to topics in their preselected concentration and satisfies the particular workshop required for that concentration. Graded S/U. Credits: 2

BA 507 - Critical Issues for Business Leaders

This course is designed to provide masters students with a forum to further explore topics on critical issues for business leaders. The two major themes for the course are to enhance the ability to think clearly and decisively; and, to build leadership and team performance. The process shall involve reading provocative articles and engaging in experiential exercises the culmination of which provides for a practical portfolio. Graded S/U. Credits: 2

BA 508 - Seminar on Career Effectiveness

This course is designed to provide masters students with a forum to further explore topics on career effectiveness. Our emphasis will always be on self-development and the attainment of tools to advance your professional career. The two major themes for the course are to maximize personal job performance/career success and to engage in effective interaction with others. The process shall involve reading provocative articles and engaging in experiential exercises, the culmination of which provides for a practical knowledge of select issues related to personal brand management. Graded S/U. Credits: 2

BA 509 - Advanced Seminar in Leadership Development

This is a class on leadership. The focus is not so much on leadership in terms of content, but more so about leadership processes, in developing your self-confidence and the skills necessary to lead. We will build upon the conceptual foundations provided from your previous management courses, structuring opportunities for further understanding of theoretical ideas, but emphasizing more of their practical application. Graded S/U. Credits: 2

BA 510 - Managerial Accounting and Control

Basic cost concepts, measures, methods and systems of internal accounting useful for managerial planning, implementation, control and performance evaluation. Includes cost analysis relevant for non-routine decision-making. Credits: 3

BA 511 - Entrepreneurship Theory and Practice

This course is designed to provide master’s students with an introduction to entrepreneurship, its theory, and practical applications. During this course you will be exposed to a number of activities related to starting and operating a business. The goal of this course is to provide you with the basic tools for business creation. The culmination of the course will be the completion of a business plan. Graded S/U. Credits: 2

BA 514 - Business Ethics

This course discusses the philosophical implications of contemporary issues in business ethics. Credits: 3

BA 522 - Operations Management & Supply Chain Management

The study of the development of competititve strategy for the operations and supply chain function, frameworks and tools used to implement operations and supply chain strategy, and how the operations and supply chain function contributes to an organization’s competitive capabilities in the global marketplace. Credits: 3

BA 530 - Financial Management

The purpose of this course is to provide students with a moderately in-depth look at corporate financial planning. While students may never become a finance professional, it is likely that they will be exposed to financial planning in their careers. Students will need to be able to interact with and understand the language of finance when dealing with the finance professionals in their companies. Credits: 3

BA 531- Advanced Financial Management

The purpose of this course is to provide students with a moderately in-depth look at several financial topics. These topics include an overview of financial institutions, the security issuance process, corporate debt and dividend policy and mergers. Credits: 3

BA 540 - Managerial and Organization Behavior

This course applies concepts and theories from the behavioral “science” to the problems that managers face in attempting to structure human activity and motivate human beings to engage in goal seeking behavior. Credits: 3

BA 550 - Marketing Management

This course is designed to provide MBA students with a foundation of marketing and marketing's role within an organization by exploring marketing strategy and the many responsibilities of the marketer.

During this course, we will discuss the product itself (with an emphasis on innovation), promotional communication, branding, consumer behavior, marketing research, pricing (yes, this is a marketing activity!), and distribution (also a primary responsibility of the marketer). In addition, we will spend an entire module discussing the role of traditional and non-traditional media (such as social networking and mobile marketing) in marketing during the digital age. Credits: 3

BA 560 - Management of Information Systems

This course is about the use of information technology in business organizations, and society in general. The past decade has seen a radical change in how organizations conduct business, and much of this is because of the advances that have occurred in the capabilities provided by technologies such as the World Wide Web, wireless networks, smart phones, etc. Credits: 3

BA 580 - International Dimensions of Business

This course is designed to introduce students to key issues in Global Business. This course will examine issues involved in the context, theory and practice of conducting business across national boundaries, across the world. Culture, economic arrangements, technical standards, currency movements, language, religion, ideology, politics, distance and conflicting interpretations of national and global interests combine to complicate the situation. Using a combination of lectures, global business cases, written assignments and online discussions, the goal is to gain insight into these issues. Credits: 2

BA 598 - Business Policies

In this course, students will study the development and evaluation of business strategies and policies as they relate to the overall performance of the firm within its environment. Knowledge of the functional areas of administration, available business data and analytical tools will be utilized in solving comprehensive business cases and simulation games. Credits: 3

Note: For tuition reimbursement purposes all courses graded S/U can be converted to equivalent letter grades upon request.